Posts tagged member engagement
Six Reasons Super Funds Must Make The Switch To Biometric Authentication 

Consumer scams, identity theft and fraud have boomed during the COVID-19 pandemic prompting superannuation funds to bolster fraud prevention strategy. Upgrading from insecure pins, challenge questions and two-step code verifications is a critical security measure in the fraud prevention framework to protect member accounts from a multitude of current and imminent threats.

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Chat Busy – Superannuation Contact Centre Overflow And Record Member Engagement

Contact centre overflow at superannuation funds and third-party administrators has relied upon incredible ingenuity and innovation to manage extreme demand amid the COVID-19 crisis. Current inbound member enquiry is consistently greater than double the norm with major spikes observed tripling and quadrupling enquiry rates.

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Rethinking superannuation data and member engagement

Many super funds are investing heavily in data profiling and predictive analytics solutions which promise to unlock a tidal wave of insights, often geared toward improving “member engagement”. Indeed, the term “actionable insights” has been dropped countless times across the latest financial services conferences. 

But mostly, these analytics solutions are just providing more data — not insights – and it is no wonder.

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Data Driven Member Engagement, Member Profiling And The Power Of Persuasive Nudging

I really enjoyed the opportunity to speak at ASFA’s Spotlight on Member Engagement Forum held this week in Sydney. My task was to discuss how trustee approaches to member engagement would be influenced by the rise of

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